Unlocking the Value of HomeTown: Simplifying School Athletics Through Digital Solutions

Lacy Harvey, HomeTown | Education Tech Insights | Hottest K 12 Solutions ProvidersLacy Harvey, Vice President, Marketing,HomeTown
HomeTown is a digital platform designed to make school event management easier, more efficient, and to bring more revenue back into the district. By providing a suite of digital solutions built for educational institutions, HomeTown delivers unique value that helps schools solve complex operational and budgetary challenges while keeping the fan experience seamless.

What sets HomeTown apart?

Simplified Event Operations

Athletic Directors have a wide range of responsibilities, from overseeing multiple sports programs to coordinating with administrators, coaches, students, and parents. HomeTown works with the school to help alleviate these pressures by offering an intuitive platform that simplifies event operations across the district.

One of HomeTown's key differentiators is its user-friendly digital ticketing platform. As schools embrace digital transformation, the shift away from paper tickets and cash transactions has become a necessity. By offering digital tickets, HomeTown enables schools to efficiently manage event entry, reduce manual work, and simplify the attendee experience. No more long lines at the gate or dealing with lost tickets – fans can purchase, store, manage, and redeem their tickets on their devices.

For athletic secretaries and event managers, this also means fewer logistical headaches. With real-time sales tracking, customizable features, reporting, and easy-to-use check-in systems, Athletic Directors can focus less on the ticketing process and more on delivering great events. Additionally, by offering online ticket sales, schools make it easy for ticket buyers to purchase tickets in advance of the game – shortening gate lines on the day of the event.

Increased Revenue Visibility for Schools & Districts

K-12 athletic departments and student organizations are often responsible for generating funds to support their programs year after year – HomeTown’s platform is designed to bring economic efficiencies to schools and their programs with capabilities like:

● Fee Flexibility: Schools can implement tiered pricing, specialty rates, custom seat maps, season passes, and other innovative promotions to attract more attendees and make the experience as frictionless as possible.

● Reliable Reporting: With access to data on ticket sales, attendance, and revenue, schools can make informed decisions about future events – improving capacity planning and resource allocation.

● Connected Solutions: Our model is to deliver tools – communications, digital ticketing, fundraising and integrations – at no cost to the district.

Community Engagement

School athletics aren't just about ticket sales – they’re about bringing the community together. HomeTown's platform is built with the community in mind, enhancing fan engagement by offering simple tools for purchasing and accessing tickets through the HomeTown Fan App. Attendees can skip the gate lines by using the self check-in feature to make gate entry a breeze.

  • It's a very exciting time to be in this space. As both a former student-athlete and a parent of a new generation, I empathize with and respect the hard work of school administrators and staff who create opportunities for their students. I’m passionate about giving back to this community and making a lasting impact on students today, and in the future. Being at HomeTown allows me to contribute to something truly meaningful.


Schools can also leverage HomeTown’s platform to promote events and even share important updates with fans through integrated communication tools. Whether it's a venue change or an unanticipated weather delay, HomeTown helps schools stay connected with their community.

Empowering Schools Through Innovation

At its core, HomeTown is dedicated to supporting education and athletics. Through innovative digital solutions, HomeTown is committed to helping schools continue to provide and expand opportunities for students. Whether it's a football game, graduation, school dance, or summer camp, HomeTown partners with schools to manage their events effectively and provide a better experience for students, staff, and fans alike.

The partnership between HomeTown and schools is about more than just technology – it’s about helping schools succeed by giving them the tools they need to help them grow and thrive for years to come.

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HomeTown: A Leader in K-12 Event Management Technology